Some ingredients are rare. Some are powerful. Black truffle is both — and for centuries, it has been one of the most coveted natural substances on earth.
TruffLuv was founded on a single conviction: that this extraordinary ingredient, with its dense concentration of amino acids, antioxidants, vitamins and minerals, had the potential to transform hair care — not just improve it.
Bringing that conviction to life took two years of rigorous research and development, led by a team of leading cosmetic chemists. The challenge was not simply to add black truffle to a formula — it was to integrate it at a molecular level, so its active compounds could genuinely penetrate the hair fibre and deliver results that are visible, lasting and measurable. That precision is what defines every TruffLuv product.
The result is a professional range designed for hair that demands more — particularly hair that has undergone colour, bleaching, highlights or straightening treatments. Every formula is free from sulphates, salts and parabens, making them as protective as they are transformative.
Behind TruffLuv is Simon Michaeli — a pioneer in professional hair care with over 22 years of experience building internationally recognised brands. Having previously led the global success of Moroccanoil and founded GotuKola, winner of first place in international hair care competitions, Simon has spent his career at the intersection of innovation and excellence. TruffLuv is his most personal and ambitious work yet — a brand built not on trends, but on truth.
Because great hair care is not about adding more. It is about knowing exactly what works — and having the integrity to deliver nothing less.
TruffLuv. Precision, elevated to an art form
